Optimum Retailing

EuroShop 2026

EuroShop Moments

Stories, demos, and highlights from our team on the ground at EuroShop 2026 in Düsseldorf. Your insider perspective on what's truly shaping the future of retail.

POP-Up Notifications on a mobile device
Day 1Product Launch

Smarter Stores with POP-Up Notifications

byOptimum Retailing

Associates no longer need to log in to check for changes — campaigns, resolved tickets, planogram updates, and visual guide revisions now come directly to their mobile devices.

Lift & Learn RFID digital signage display at digimago booth
Day 1Technology

Lift & Learn Makes Products Come Alive

byAaronAaron

Picking up a product instantly triggers rich on-screen information. It stood out for its simplicity and accuracy, even through fixtures.

AI-powered shelf monitoring demo at HIKvision booth
Day 1Technology

Smart AI Monitoring Beyond RFID

byCherylCheryl

AIoT and camera-based monitoring solutions that automate shelf visibility and compliance, reducing manual checks and giving store teams time back.

Ice cream magic activation booth at EuroShop
Day 1Activation

Turning Ice Cream Into Pure Magic

byCara CisheckiCara Cishecki

An ice cream activation combining immersive design, lighting, and playful sampling moments that drives traffic, dwell time, and memorable brand storytelling.

Microsoft Power BI retail execution dashboard
Day 2Product Launch

Making Retail Execution Financially Visible

bySamSam

Our Microsoft Power BI integration turns real-time store execution data into actionable insight for retail HQ teams — creating a live, closed loop from strategy to profit.

Hypervsn holographic 3D display at EuroShop
Day 2Technology

Holograms That Truly Stop Traffic

byCherylCheryl

Hypervsn's 3D window displays create eye-catching, immersive moments that would stop customers mid-stride — perfect for flagship locations focused on traffic and experience.

TC Group Solutions space intelligence analytics display
Day 2Technology

Smarter Stores Through Space Intelligence

byYvonneYvonne

TC Group Solutions connects people counting with actionable retail insights, turning traffic, occupancy, and flow data into practical KPIs for better staffing and layout decisions.

Tchai immersive booth design at EuroShop
Day 2Activation

Where Store Design Becomes Experience

byCaraCara

Tchai created a booth you didn't just walk past — you stepped inside and felt it. Their focus goes far beyond store design; they create experiences.

Pytha 3D modeling software showing a retail store concept
Day 3Technology

Designing Stores Before They Exist

byNick ChongNick ChongAmandaAmanda

Pytha's 3D modeling software brings retail concepts to life before a single fixture is built. Store teams can visualize layouts and avoid costly mistakes, while HQ gains clearer alignment, faster approvals, and more confident rollouts.

Beautiful booth design at EuroShop with sculptural forms and calming palette
Day 3Activation

Less Messaging, More Beauty

byCara CisheckiCara CisheckiLeenaLeena

One thing that stood out at EuroShop was how many booths let design do the talking — soft textures, sculptural forms, calming palettes, and bold color moments that reminded us the strongest statement is simply great design.

SKU identification solution showcased at EuroShop
Day 3Technology

Smarter SKU Tracking, Simplified

byKelly Armstrong, Henry

Small, battery-free barcode chip tags that can be scanned in bulk without direct line of sight — higher quality, more affordable, and faster than traditional RFID tags.

MG Perfekt active shelf inventory camera system
Day 3Technology

Active Shelf Inventory – Simplified

byEarlEarlGalynaGalyna, Josh, Kiara

MG Perfekt has developed a system that integrates cameras directly into shelves to identify stock levels, verify correct product placement, and detect potential theft — a cost-effective alternative to full overhead camera systems.

Signify lighting display at EuroShop
Day 3Technology

Lighting Retail in the Right Light

bySharoozSharoozCherylCheryl

Signify (formerly Philips Lighting) has been shaping retail illumination since 1891. Their LED solutions help ensure products are always presented in the right light, supporting consistent execution and brand presentation across every location.

SOLO by Mira AI-powered self-checkout system
Day 3Technology

When AI Removes Checkout Friction

byAaronAaronYvonneYvonneRankoRankoNayaabNayaabGinaGina

SOLO by Mira has a next-level self-checkout experience powered purely by image recognition — no RFID, no barcodes. The system learns products in real time, instantly strengthening knowledge across the entire store network.

Paper Fantasies 3D honeycomb decorations on display at EuroShop
Day 4Activation

Designing for Delight in Retail

byJustineJustine

Paper Fantasies, a Lithuania-based creator of branded 3D honeycomb decorations and seasonal displays, offers a simple, scalable way to create emotional connection and lasting brand impact.

bematrix modular stand-building system at EuroShop
Day 4Technology

Modular Event Systems Done Right

byAmandaAmanda

bematrix stood out with their incredibly flexible modular stand-building system for both indoor and outdoor use, with everything produced in-house from start to finish.

Tchi booth at EuroShop with Tchai Tchi branding
Day 4Activation

When Branding Sparks Conversation

byKiara

In a sea of booths at EuroShop, Tchi immediately caught attention with a creative blend of cultural identity and smart brand activation — drawing people in with chai tea and sparking conversations.

Digital twin solution booth at EuroShop
Day 4Technology

Rethinking Digital Twins in Retail

byEarlEarl

A company showcasing a digital twin solution sparked fresh ideas around potential applications and future possibilities, with impressive floor plan generation and a mobile-first approach to store design.

IKC interactive play module for kids at EuroShop
Day 5Activation

Play Spaces Kids Actually Love

byGalynaGalyna

IKC – International Kids Concepts creates simple, thoughtful, and inviting interactive play modules that keep kids engaged across age groups, helping stores create calmer, more enjoyable shopping environments.

Magnwall magnetic wall system with shelving display at EuroShop
Day 5Technology

Smarter Store Walls, Simplified

byJosh

Magnwall's magnetic wall system with built-in power connectors lets shelving, lighting, and digital screens snap into place and run instantly — teams can reset displays in minutes without tools or downtime.

Leditex display stands and lightbox systems at EuroShop
Day 5Partner Spotlight

Commercial Displays with Sustainable Impact

byAmandaAmanda

Leditex impressed with display stands and POP-POS structures built to sell, combining commercial performance with smart use of sustainable materials like honeycomb paper boards.

Automate PushOut-Check smart gate system at EuroShop
Day 5Technology

Smart Vision Technology That Stops Pushouts

byKelly

Automate's PushOut-Check uses advanced computer vision at store entrances and non-payment lanes to analyze cart movement in real time, helping stores prevent pushout losses before they happen.

Gökçelik booth at EuroShop showcasing seamless scanning
Day 5Technology

Smarter Stores With Seamless Scanning

byNick ChongNick Chong

Gökçelik's fully integrated shop ecosystem features smart gate and SKU scanning technology that automatically identifies products as shoppers exit, connecting directly to inventory and POS systems in real time.