A design company that turned cultural roots into a memorable brand moment
byKiara
In a sea of booths at EuroShop, Tchi immediately caught my attention. A design company focused on branding, visual identity, and digital experiences, they creatively leaned into their Chinese roots, as "Tchi" references the concept of Chi, the fundamental life force in philosophy.
For the show, they introduced "Tchai Tchi" and gave away chai tea at their booth. Since chai is having such a moment right now, it naturally drew people in and created an inviting atmosphere.
It was a smart and memorable way to spark conversations about their brand and services.
