Day 4Activation

Designing for Delight in Retail

Branded 3D honeycomb decorations that add warmth and lasting brand impact

byJustine

One of my favorite discoveries at EuroShop was Paper Fantasies, a Lithuania-based creator of branded 3D honeycomb decorations and seasonal displays.

Paper Fantasies 3D honeycomb decorations on display at EuroShop

Their pieces instantly add warmth and whimsy to a space — the kind of unexpected detail customers remember.

For store and HQ teams, it's a simple, scalable way to create emotional connection and lasting brand impact.

Paper Fantasies branded seasonal display

More EuroShop Moments

Tchi booth at EuroShop with Tchai Tchi branding

Day 4Activation

When Branding Sparks Conversation

byKiara

In a sea of booths at EuroShop, Tchi immediately caught attention with a creative blend of cultural identity and smart brand activation — drawing people in with chai tea and sparking conversations.

Tchai immersive booth design at EuroShop

Day 2Activation

Where Store Design Becomes Experience

byCara

Tchai created a booth you didn't just walk past — you stepped inside and felt it. Their focus goes far beyond store design; they create experiences.

Beautiful booth design at EuroShop with sculptural forms and calming palette

Day 3Activation

Less Messaging, More Beauty

byCara CisheckiLeena

One thing that stood out at EuroShop was how many booths let design do the talking — soft textures, sculptural forms, calming palettes, and bold color moments that reminded us the strongest statement is simply great design.